These past two months have been action-packed for us at Canadian Paramedicine. You are not only our readers but also our stakeholders in this adventure. Because of you, we continue to be in business and will continue to do so for many more decades to come. We’ve already begun to plan some of the content for the 50th anniversary!
We have always been listening to our readers; however, it’s time for us to take a step back and review how we are doing. We want you to know that we care about what you think because there would be no point in having this publication without you. The feedback from the past few months has helped us plan changes that will better serve your needs by providing more research articles, legal issues in Canada regarding paramedicine, stories from the frontline, and much more content.
For this edition, I’ve been given the opportunity to share with you a little bit about how we’ve been doing and what we are doing to improve.
First, allow me to introduce a new member to the Canadian Paramedicine family. His name is Declan O’Donovan. With over 11 years of sales/marketing/management, Declan recently joined the team at Canadian Paramedicine in the sales and marketing department. Starting in a sales position for a small company in Winnipeg, Declan contributed to help build publications in many different industries such as biotechnology, home building, emergency medical services and many others. In his spare time Declan likes to spend time with family and friends, volunteer, BBQs, reading and bike trail riding.
Declan will be helping us with our advertisers and with group subscriptions (so if you are interested in getting together with your friends and making a group, he can set you up!).
The second thing we have begun doing is changing the online reader. Yes! Finally, you’ll be able to easily scroll through the articles to read our content in an intuitive platform. Though we are working on this, it will take a few weeks to finish setting it up for this edition; so please, bare with us a little longer.
Next on the list is design. There is a very good book I read once when facing problems with my old boss trying to get a new idea through. The book is called “That’s Not How We Do It Here” by John Kotter. In summary, it’s about breaking the traditional set ways that stop us from improving because of fear. Well… We are ripping the band-aid off and redesigning much of the website and the publication. This means that in the next editions you should see more inforgraphs, graphs, images, etc… that help get the point of the articles across. Making it easier to read and retain the valuable information that our authors share with us.
We are also currently in search of a English-French translator for the publication so that we can start printing and offering Canadian Paramedicine in both of Canada’s official languages.
Lastly, let’s talk a little bit about growth. Thanks to our dear friends at Premergency, Dean and Dylan DiMonte), we have access to the statistics of the past years. From the start of COVID to July 2021, we’ve doubled our readership despite the many hardships that we have all face during this time. Our webpage has nearly a 400% increase in visits from 2019 to 2021 and all data points to it growing in the coming months.
Why are we sharing all of this with you? Well, because it is thanks to you that we have been able to do all of this and will continue to do much more in the next months. You are all the reason why the Canadian Paramedicine team continues to grow.
We know there are still many things to do. And the road ahead is long. But with your encouragement and with your continued participation, it will be a very pleasant journey.
To close this off, we are looking for new authors, designers, ideas, photographers, reviewers, commentators, EVERYTHING! And we mean that! If you have an idea for an article or want to submit an article for review, feel free to send a copy to us and we will help you to get it published with us.
I’m running out of space here to continue rambling on… So I will take my leave and say one more thing… The biggest stakeholder in any company is always the client. In this case, you who are reading this.